Gateway Theatre of Shopping
International research has shown that over 70% of purchase decisions are not intentional, and are made at the point of purchase. So clearly advertising within the centre can influence the product or brand decision of shoppers. Now consider that Gateway Theatre of Shopping has over 2 million people passing through on a monthly basis.
PRIMALL offers tenants' brands and products a pull-through advertising solution, which is directly geared to increasing their bottom-line sales. Advertisers and marketers are given the opportunity of promoting their products in the consumers' everyday environments and have this presence continued through to the final nudge while intent to purchase is strongest - at the point of purchase.
The PRIMALL team includes a number of media professionals who are dedicated to ensuring that you receive top quality service.
|Contact: Darren/Kim on costs and availability on 011 562 6300|
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