Gateway’s Northern Dreams digital art experience is a not-to-be-missed activation taking place from 28 November – 11 January. The giant walkthrough festive gift box, located in Gateway’s Palm Court, gives a nostalgic and immersive experience of our childhood imaginings of Lapland and the North Pole.
This bespoke exhibition is unlike any other digital activation malls in SA have undertaken, and has involved months of technical planning and creative direction. The concept is based on the idea of transporting patrons to another world different of that to the sunny, warm shores of KZN. The visual content depicts that of vast landscapes of winter wonderlands, swirls and glows of the northern lights, spectacular celestial colours lighting up the night sky and magical snowflakes dancing across the wilderness – experienced right here in Umhlanga, on the Southern East Coast of Africa.
“We are excited to give our shoppers the opportunity to experience such a unique and creative, global concept! Gateway prides itself on delivering one-of-a-kind, world class experiences for patrons to enjoy whilst shopping with us and this one is sure not to disappoint!” stated Gateway’s General Manager, Feysel Potgieter.
The Northern Dreams digital art exhibition is open to the public during trading hours and is free of charge to walk through.
Gateway’s Northern Dreams digital art experience info:
Where: The Palm Court, Gateway Theatre of Shopping
Dates: 28 November – 11 January
Times: As per Gateway’s Festive Trading hours
Tickets: Free entry