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Hamleys – The Finest Toy Shop in the World is set to open a new store in Gateway Theatre of Shopping this month

Hamleys, the iconic, 258 year old toy brand will be opening its very first store in Kwa-Zulu Natal in the premium Gateway Theatre of Shopping, this month!

“Our roll-out strategy has always included Kwa-Zulu Natal so we are very excited to finally be opening our first store and introducing our brand to a new customer base in a new territory! The store will feature all the magical elements that the brand is renowned for and will be sure to bring smiles to the faces of children and adults alike,” says Philip Paphitis, CEO, Hamleys South Africa.

The history of the Finest Toy Shop in the World began in 1760 when William Hamley dreamed of creating a successful joy emporium filled with children having fun and bringing toys to life through their own imaginations. Hamleys Regent Street store in London went on to become the iconic magical, world of wonder. It didn’t stop there; Hamleys has now opened 137 stores globally. This will be the 10th Hamleys store in South Africa.

Hamleys offers a wide range of toys and gadgets, at competitive prices, from your favourite brands to a selection of unique items, exclusive to Hamleys!

Join us for a fun-filled weekend starting on Friday 28th of September. There will be an official Hamleys parade to kick start the opening with a grand prize for the best dressed boy and girl, character meet and greets, the official launch of the Hamleys Express train with free train rides on the 28th of September, great opening specials and loads of other fun activities throughout the weekend!

“We look forward to bringing a whole new shopping and entertainment experience to Gateway’s shoppers,” concludes Paphitis.

For more information visit www.hamleys.co.za.

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