It all started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration of your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Formed in 1996 by a former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel- gear engineered to keep athletes cool , dry and light throughout the course of a game , practise or workout. The technology behind Under Armour’s diverse product assortment for men , women and youth is complex, but the program for reaping the benefits is simple : wear HeatGear ,when it’s hot, when it’s cold and AllSeasonGear between the extremes .
Under Armour’s mission is to make all athletes better through passion, design and relentless pursuit of innovation.